“Since the further development of the coronavirus pandemic cannot be predicted, we have decided to postpone the trade fair,” explains Managing Director Nicola Feldhaus. The decision not to present the products and new developments at BAU 2021 was a difficult one for the Company due to the unpredictable situation. The resources freed up as a result will be used to expand communication channels in a way that is tailored to the target group.
“BAU is very important for maintaining and acquiring new Contact . However, as the past few months have shown us, Contact is only possible to a limited extent during the coronavirus pandemic. In our opinion, this will not change significantly until January,” says Sales Director Jörg Breier. For Feldhaus Company , the health of both customers and employees is paramount. Contact should therefore be limited to what is absolutely necessary. Furthermore, it is still unclear whether international guests will be able to attend the trade fair. Feldhaus Klinker participation in BAU has always been successful in the past. A new concept was already being developed for the upcoming fair, designed to reflect this positive trend.
To secure the good order situation in the medium and long term, new products are now being presented to a broad audience via existing communication and sales channels.
